Stuck about what to talk about in your podcast? Take some advice from Ebenezer Scrooge. Don’t be afraid of ghosts. They give some good advice. “What are we going to talk about on our podcast? Who should we have on?” These are common questions I get, especially in the pre-production phase of a show. What should we talk about on …
Podcasts are now essential to your marketing plan
Ok, I get it. You’re the head of an association. You have a marketing budget. For the marketing and communications plan you MUST do some or all of the following things: Build and maintain a web page Host one or more trade shows, award ceremonies, and/or other live events every year Create one or more videos for your annual event Develop …