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Personal stories build audience trust

A podcast, when done effectively, has listeners come back every week. Even if you’re publishing content they can get elsewhere, they’ve gotten to know your hosts, and want to hear the news from them.

Your hosts are the key to repeat listens

Your audience gets to know your hosts — the sound of their voice, what they thought of the convention last week, what their views are on the upcoming legislation, what that new survey means in plain terms for them — that’s why they listen. By listening, your audience learns, for example, that the host is a mother of two and her co-host is a grandfather. Hearing your content from someone to which the audience can relate changes their perception of the content. You build trust, and trust creates repeat listens.

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