You need to communicate with your members, attract new members, educate and inform the public. There are so many ways to get the word out there. Which do you choose? And how do you make it effective? Which types of communications are suited to which purpose? How much money should you budget for campaigns?
Audio Before Video
There is nothing wrong with video. It has its place and can achieve some valuable objectives audio cannot. The message I want you to understand is that video should not necessarily be the first production you should undertake. Video is difficult and expensive to do well. It requires a large, sometimes virtually limitless, budget and talented staff. Then, even when you get the necessary high-quality video, you must consider reaching the audience you want and grabbing enough of their attention to sit down, watch, and absorb your message.
