Below you'll find a list of all posts that have been categorized as “Why Podcast”
You need to communicate with your members, attract new members, educate and inform the public. There are so many ways to get the word out there. Which do you choose? And how do you make it effective? Which types of communications are suited to which purpose? How much money should you budget for campaigns? Audio Before Video There is nothing …
Your members are constantly exposed to so much content on the internet, now organizations have to do more than ever to keep their membership up to date with the current news, continuing education, and information going on around their sector. The number of association podcasts has grown significantly in the last couple of years. A podcast is the perfect vehicle …
It goes without saying that in the next few years podcasts are going to be a very common way for an association to communicate with both its membership and the public. Podcasting literally goes straight into your members’ ears. Here are five things podcasts can do for you: Expanding on and working together with your newsletter. Say you have some …
*Hint: Think Audio You need to communicate with your members, attract new members, educate and inform the public. There are so many ways to get the word out there. Which do you choose? And how do you make it effective? Which types of communications are suited to which purpose? How much money should you budget for campaigns? Audio Before Video …
Ok, I get it. You’re the head of an association. You have a marketing budget. For the marketing and communications plan you MUST do some or all of the following things: Build and maintain a web page Host one or more trade shows, award ceremonies, and/or other live events every year Create one or more videos for your annual event Develop …
From breaking down data and continuing education to just plain fun, associations need to be podcasting to reach the next generation. Consider that the younger generations communicate differently. How are you going to reach them without one of the most popular communication tools out there? (I’m talking about a podcast). And it still has room for growth. Check out this …
Communications people in associations are always trying to find new ways to engage members: throwing events, publishing newsletters, creating magazines, making flashy, creative videos and so much more. “Communications” simply means having a conversation with our members — attempting to show that we hear them and understand their issues and that we are working hard to enhance our–or more importantly–their …
I find a lot of people think that they are solely responsible for marketing a podcast. But can guests help?
Podcasting for associations is more popular than ever, and it’s obvious why. Your members are constantly exposed to so much content on the internet, now organizations have to do more than ever to keep their membership up to date with the current news, continuing education, and information going on around their sector. In the last year, we here at Human …
