Below you'll find a list of all posts that have been categorized as “Pre-Production”
Association Podcasting THE BOOK IS HERE! You asked for it and I finally did it. Learn the best ways to tell your organization’s story with a podcast. Most organizations understand that a podcast is an essential part of their communications strategy. How to record it, what to talk about, what do we do with it, how do we launch it, …
One of the reasons podcasts have been so successful is the conversational tone that they set up. Since they are longer and don’t have to hold you through commercial breaks like our friends in radio they can have a much more conversational feel. One thing that can make your show sound scripted is…well…a script. You generally want to avoid scripts, …
Stuck about what to talk about in your podcast? Take some advice from Ebenezer Scrooge. Don’t be afraid of ghosts. They give some good advice. “What are we going to talk about on our podcast? Who should we have on?” These are common questions I get, especially in the pre-production phase of a show. What should we talk about on …
A podcast, when done effectively, has listeners come back every week. Even if you’re publishing content they can get elsewhere, they’ve gotten to know your hosts, and want to hear the news from them. Your hosts are the key to repeat listens Your audience gets to know your hosts — the sound of their voice, what they thought of the …
So you want to make a podcast? By now, most associations know they need a podcast as one of the tools to communicate with their membership. But between coming up with topics, inviting guests, hosting the show, recording the show, publishing the show to all the platforms, and promoting the show, the idea can seem a bit overwhelming. If you’re …
Although a consistent schedule is a good thing, emergency and special podcast episodes have their time and place. Here is what I think about them. When is it time for an EMERGENCY association podcast? New laws, conflict, just in time events–all great times to get the word out. What things are important to you and your industry? And how do …
When I record on location people see me walk up with a rather large case. Sometimes people have asked me “we have 4 mics…what is all that stuff?” My answer is “PEACE OF MIND.” I won’t bore you with all of the strange scenarios that I have found myself in over the years. Sure sometimes schlepping a 40-60 pound bag …
Trying to do a podcast but it is sucking up all your time? Tips from the pros. Myth: podcasts are easy to produce. Reality: a few months in they can become just another thing in the grind. Maybe these tips can save you some time.
When people attempt to actually write out podcast content, whether it be news, a segment, or just a script in general…bad things can happen. Here are some tips for avoiding badly scripted podcasts. Write for listening, not for reading There are differences in how you would write for something that will be read out loud versus writing for someone reading …
There is an assumption that it’s easy to make a podcast. No problem! Just buy a computer, buy a mic, and start talking, right? But pretty quickly most organizations learn that just speaking into a mic doesn’t necessarily make for a good podcast, or one that will attract listeners…and even speaking to your mic is not all as easy as …
