I finally wrote the book

Blake's Banter Pre-Production

Association Podcasting THE BOOK IS HERE! You asked for it and I finally did it. Learn the best ways to tell your organization’s story with a podcast. Most organizations understand that a podcast is an essential part of their communications strategy. How to record it, what to talk about, what do we do with it, how do we launch it, …

Podcast tips from Ebenezer Scrooge

Blake's Banter Pre-Production

Stuck about what to talk about in your podcast? Take some advice from Ebenezer Scrooge. Don’t be afraid of ghosts. They give some good advice. “What are we going to talk about on our podcast? Who should we have on?” These are common questions I get, especially in the pre-production phase of a show. What should we talk about on …

This just in: Emergency association podcasts

Blake's Banter Pre-Production

Although a consistent schedule is a good thing, emergency and special podcast episodes have their time and place. Here is what I think about them. When is it time for an EMERGENCY association podcast? New laws, conflict, just in time events–all great times to get the word out. What things are important to you and your industry? And how do …

Writing for a conversational podcast

Blake's Banter Pre-Production

When people attempt to actually write out podcast content, whether it be news, a segment, or just a script in general…bad things can happen. Here are some tips for avoiding badly scripted podcasts. Write for listening, not for reading There are differences in how you would write for something that will be read out loud versus writing for someone reading …

I think I need professional HELP (with my podcast)

Blake's Banter Pre-Production

There is an assumption that it’s easy to make a podcast. No problem! Just buy a computer, buy a mic, and start talking, right? But pretty quickly most organizations learn that just speaking into a mic doesn’t necessarily make for a good podcast, or one that will attract listeners…and even speaking to your mic is not all as easy as …