Alexa Echo in a peaceful setting

Flash briefings are the new podcasts

Blake's Banter Marketing

Remember podcasts 10 years ago? Maybe not. Only the forward-thinkers knew what they were. Now everyone has their own. Alexa Flash Briefings are the new podcasts Alexa Flash Briefings, like podcasts in 2008, are in their infancy. And they are here to stay. Quick to make and get out, easy for your audience to get their ears on. Don’t play …

Let us be your co-pilot

Easily start an association podcast

Blake's Banter Marketing

Starting a podcast doesn’t have to be hard. Here’s what we learned in 10 years of launch experience. Too much to do? Don’t know where to start? Not sure if you should? From topics and guests to gear and the interwebs, the “idea-to-launch” phase can pose a challenge, especially if you’ve never done it. We’ll take you through the three-step …

How to attract sponsors

Blake's Banter Marketing

“Sponsors aren’t interested.” I hear this often. Either from the organization making the podcast or from the sponsors themselves. Sponsors aren’t interested. Really? OK. Sometimes it’s true and there are a few reasons for it. But basically, it all boils down to one thing. Your show isn’t ready for sponsors yet. What can we do about it? Some of you …