This just in: Emergency association podcasts

Blake's Banter Pre-Production

Although a consistent schedule is a good thing, emergency and special podcast episodes have their time and place. Here is what I think about them. When is it time for an EMERGENCY association podcast? New laws, conflict, just in time events–all great times to get the word out. What things are important to you and your industry? And how do …

On The Road Again

Blake's Banter Tech

The only thing people usually see and hear is the final product. But just one technical glitch behind the scenes can be a VERY expensive mistake. What can you do to avoid these challenges? Hope for the best, but prepare for the worst When you’re on travel, so many things can go wrong. What will do you if your laptop …

How to attract sponsors

Blake's Banter Marketing

“Sponsors aren’t interested.” I hear this often. Either from the organization making the podcast or from the sponsors themselves. Sponsors aren’t interested. Really? OK. Sometimes it’s true and there are a few reasons for it. But basically, it all boils down to one thing. Your show isn’t ready for sponsors yet. What can we do about it? Some of you …

Writing for a conversational podcast

Blake's Banter Pre-Production

When people attempt to actually write out podcast content, whether it be news, a segment, or just a script in general…bad things can happen. Here are some tips for avoiding badly scripted podcasts. Write for listening, not for reading There are differences in how you would write for something that will be read out loud versus writing for someone reading …

Podcast Communication Can Be Easier Than You Think

Blake's Banter Why Podcast

*Hint: Think Audio You need to communicate with your members, attract new members, educate and inform the public. There are so many ways to get the word out there. Which do you choose? And how do you make it effective? Which types of communications are suited to which purpose? How much money should you budget for campaigns? Audio Before Video …