I finally wrote the book

Blake's Banter Pre-Production

Association Podcasting THE BOOK IS HERE! You asked for it and I finally did it. Learn the best ways to tell your organization’s story with a podcast. Most organizations understand that a podcast is an essential part of their communications strategy. How to record it, what to talk about, what do we do with it, how do we launch it, …

Alexa Echo in a peaceful setting

Flash briefings are the new podcasts

Blake's Banter Marketing

Remember podcasts 10 years ago? Maybe not. Only the forward-thinkers knew what they were. Now everyone has their own. Alexa Flash Briefings are the new podcasts Alexa Flash Briefings, like podcasts in 2008, are in their infancy. And they are here to stay. Quick to make and get out, easy for your audience to get their ears on. Don’t play …

Podcast tips from Ebenezer Scrooge

Blake's Banter Pre-Production

Stuck about what to talk about in your podcast? Take some advice from Ebenezer Scrooge. Don’t be afraid of ghosts. They give some good advice. “What are we going to talk about on our podcast? Who should we have on?” These are common questions I get, especially in the pre-production phase of a show. What should we talk about on …

Why more associations are podcasting now than ever before

Blake's Banter Why Podcast

Your members are constantly exposed to so much content on the internet, now organizations have to do more than ever to keep their membership up to date with the current news, continuing education, and information going on around their sector. The number of association podcasts has grown significantly in the last couple of years. A podcast is the perfect vehicle …

Five more reasons to podcast

Five more reasons to podcast

Blake's Banter Why Podcast

It goes without saying that in the next few years podcasts are going to be a very common way for an association to communicate with both its membership and the public. Podcasting literally goes straight into your members’ ears. Here are five things podcasts can do for you: Expanding on and working together with your newsletter. Say you have some …

Let us be your co-pilot

Easily start an association podcast

Blake's Banter Marketing

Starting a podcast doesn’t have to be hard. Here’s what we learned in 10 years of launch experience. Too much to do? Don’t know where to start? Not sure if you should? From topics and guests to gear and the interwebs, the “idea-to-launch” phase can pose a challenge, especially if you’ve never done it. We’ll take you through the three-step …