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What we do

woman listening to a podcast on her phone

Human Factor is a podcast production company, specializing in making and publishing podcasts for trade associations and membership organizations.

By now, most associations know they need a podcast as one of the tools to communicate with their membership. But between coming up with topics, inviting guests, hosting the show, recording the show, publishing the show to all the platforms, and promoting the show, the idea can seem a bit overwhelming.

We are here to help you sort through all those decisions and get you started on the road to your own show. Once you know a show is right for you, we will help you keep it going.

Why Podcast? Three reasons.

EVERYBODY'S LISTENING

62% of Americans reported in 2022 they are listening to podcasts. That's 177 million Americans!

BE THE AUTHORITY

Because if you don't represent your industry with a podcast, SOMEBODY ELSE WILL!

MEANINGFUL CONVERSATIONS

Connect with your members while they're doing dishes, driving to work or walking their dogs.

How we get you started.

How Human Factor can help.

The Pilot Phase

Do we have a show here?

Human Factor believes in proof of concept before launching a full podcast series. For this we use our Pilot Process. This process has been developed over the course of many years and while the concept may seem very simple, the outcomes and insights are tremendous. The Pilot phase is where we give you a chance to practice. Get a taste of what it is to make a show. Try out your hosts. Get some training and walk away with 4-5 episodes to help you get support for the full commitment.

SHOW DEVELOPMENT

YOUR IDEAS, OUR TRAINING

And well yeah, our ideas help a lot too. Our team has been making podcasts since 2008 and working in entertainment for nearly two decades. We know how to take association executives and make them competent show hosts. We know what works and what doesn’t work in a weekly series. With our guidance, you will develop your show, feel like a pro in no time, and start experiencing the member and public engagement you seek.

BUILD A FOLLOWING

YEP! WE HELP YOU MARKET IT

Whether you’re starting from scratch or you already have a podcast, Human Factor can help you get more listens. Let us show you how to set a goal, build an audience and get your download numbers where they need to be. With over 10 years of association podcasting experience, we have tried a lot of techniques. We know what’s worked for us, and we’re always looking for new ways to reach larger audiences.

What our clients say.

Blake's Banter Signup

Do you make a podcast? Thinking about making one? Just curious? Sign up here to get weekly tips and thoughts from Blake. He makes podcasts for national and international organizations every day.

Blake's Banter
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