P: 202.415.7748 | E: info@humanfactor.net

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What we do

woman listening to a podcast on her phone

Human Factor is a podcast production company, specializing in making and publishing podcasts for trade associations and membership organizations.

By now, most associations know they need a podcast as one of the tools to communicate with their membership. But between coming up with topics, inviting guests, hosting the show, recording the show, publishing the show to all the platforms, and promoting the show, the idea can seem a bit overwhelming.

We are here to help you sort through all those decisions and get you started on the road to your own show. Once you know a show is right for you, we will help you keep it going.

I finally wrote the book September 17, 2021 LEARN MORE Flash briefings are the new podcasts August 30, 2021 LEARN MORE *Hint: Think Audio July 9, 2021 LEARN MORE Read it out loud June 11, 2021 LEARN MORE Podcast tips from Ebenezer Scrooge May 4, 2021 LEARN MORE Personal stories build audience trust April 27, 2021 LEARN MORE Why more associations are podcasting now than ever before March 20, 2021 LEARN MORE Five more reasons to podcast February 14, 2021 LEARN MORE Easily start an association podcast January 9, 2021 LEARN MORE Prepare for success December 31, 2020 LEARN MORE

Why Podcast? Three reasons.

EVERYBODY'S LISTENING

62% of Americans reported in 2022 they are listening to podcasts. That's 177 million Americans!

BE THE AUTHORITY

Because if you don't represent your industry with a podcast, SOMEBODY ELSE WILL!

MEANINGFUL CONVERSATIONS

Connect with your members while they're doing dishes, driving to work or walking their dogs.

How we get you started.

How Human Factor can help.

The Pilot Phase

Do we have a show here?

Human Factor believes in proof of concept before launching a full podcast series. For this we use our Pilot Process. This process has been developed over the course of many years and while the concept may seem very simple, the outcomes and insights are tremendous. The Pilot phase is where we give you a chance to practice. Get a taste of what it is to make a show. Try out your hosts. Get some training and walk away with 4-5 episodes to help you get support for the full commitment.

SHOW DEVELOPMENT

YOUR IDEAS, OUR TRAINING

And well yeah, our ideas help a lot too. Our team has been making podcasts since 2008 and working in entertainment for nearly two decades. We know how to take association executives and make them competent show hosts. We know what works and what doesn’t work in a weekly series. With our guidance, you will develop your show, feel like a pro in no time, and start experiencing the member and public engagement you seek.

BUILD A FOLLOWING

YEP! WE HELP YOU MARKET IT

Whether you’re starting from scratch or you already have a podcast, Human Factor can help you get more listens. Let us show you how to set a goal, build an audience and get your download numbers where they need to be. With over 10 years of association podcasting experience, we have tried a lot of techniques. We know what’s worked for us, and we’re always looking for new ways to reach larger audiences.

What our clients say.

OUR CURIOUS AMALGAM, ABA JOHN
ROBERTI “We owe Human Factor a huge debt of gratitude. They guided us every step of the way as we built a podcast for our members, advising us technically and strategically on items we could never have figured out on our own. We have put out an episode on antitrust and consumer protection law every Monday since August 2019, and the podcast has become a real benefit for our members. ” LISTEN 5 SECOND RULE, APIC LIZ
GARMAN “Paula and her team at Human Factor run a first class operation. They are on top of the details, and the production value is top-notch. They’ve helped us launch two monthly podcasts, onboard new staff and hosts, and deliver podcasts that outperform others in our space. Plus, they are a pleasure to work with!” LISTEN CONVENIENCE MATTERS, NACS CAROLYN
SCHNARE "Blake, Paula and the HF Team keep our show current and on schedule. They always bring us new ideas and help us get better with every episode. We wouldn’t have a show without them!" LISTEN SHOE-IN, FDRA ANDY
POLK We work with Human Factor because of the high-quality production and responsiveness to our ideas and needs. They take care of all of the technical and production details so we can focus on content and guests. They make us sound great every show, and it’s why we get great feedback and the audience keeps growing. LISTEN Liz Garman, APIC

Blake's Banter Signup

Do you make a podcast? Thinking about making one? Just curious? Sign up here to get weekly tips and thoughts from Blake. He makes podcasts for national and international organizations every day.

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