Blake's Banter 

 

Blakes Banter About PodcastsHi! I'm Blake. I'm one of the owners here at Human Factor, and I've been producing audio forever, and making podcasts since before it was cool. One thing I've noticed since then is that podcasts are very effective communication tools for industry and member-based organizations. People told me I should do something to help spread the word on how effective podcasts are, and share some of the best practices on how to make them. So I did it!

If you would like me to help you with your podcast just contact me. My team and I love helping member-based organizations launch and improve their podcasts while increasing their listenership. So enough about me. Go enjoy some content.

 
Podcasts are now essential to your marketing plan

Ok, I get it. You’re the head of an association. You have a marketing budget. For the marketing and communications plan you MUST do some or all of the following things: Build and maintain a web page Host one or more trade shows, award ceremonies, and/or other live events every year Create one or more videos …

Why sponsors aren’t interested in my podcast

“Sponsors aren’t interested.” I hear this often. Either from the organization making the podcast or from the sponsors themselves. Sponsors aren’t interested. Really? OK. Sometimes it’s true and there are a few reasons for it. But basically, it all boils down to one thing. Your show isn’t ready for sponsors yet. What can we do …

I think I need professional HELP (with my podcast)

There is an assumption that it’s easy to make a podcast. No problem! Just buy a computer, buy a mic, and start talking, right? But pretty quickly most organizations learn that just speaking into a mic doesn’t necessarily make for a good podcast, or one that will attract listeners…and even speaking to your mic is …

How to auto-mix a podcast

Side-chaining is well known in the music, radio, and post-production world. But many podcasters are unaware of how easy it is to set up and how effective it can be. This video will show you how to set up a side-chain and maybe a few other things you didn’t know.  

Ghosts? on your podcast?

“What are we going to talk about on our podcast? Who should we have on?” These are common questions I get, especially in the pre-production phase of a show. What should we talk about on our podcast?  One way I answer these questions is to draw upon Charles Dickens and ask clients to think of …

Soon all associations will have podcasts

From breaking down data and continuing education to just plain fun, associations need to be podcasting to reach the next generation. Consider that the younger generations communicate differently. How are you going to reach them without one of the most popular communication tools out there? (I’m talking about a podcast). And it still has room …

Podcasts, the truly intimate newsletter (that you don’t have to read)

Communications people in associations are always trying to find new ways to engage members: throwing events, publishing newsletters, creating magazines, making flashy, creative videos and so much more. “Communications” simply means having a conversation with our members — attempting to show that we hear them and understand their issues and that we are working hard …

Why association podcasting is on the rise

Podcasting for associations is more popular than ever, and it’s obvious why. Your members are constantly exposed to so much content on the internet, now organizations have to do more than ever to keep their membership up to date with the current news, continuing education, and information going on around their sector. In the last …